The Net Cost of College

Financial aid is a complex and tricky subject, and students with limited financial literacy have trouble answering the question, "How much will my education cost?"

I designed a section of the UC Berkeley student portal to clearly delineate between financial aid that must be paid back and that which is essentially free. This section serves as a student's first introduction to their financial aid package, and figures prominently in the financial section of the site. When it launches in Q1 2016, it will be used by 35,000+ students yearly.

This project, and the others I undertook during my internship, gave me valuable exposure to the challenges of working on an enterprise system. I found that I really flourish when dealing with complexity, and have a knack for "filling in the gaps," as I like to say.

Our financial aid designs, including this one, were shortlisted at the Service Design Network's 2015 international design awards.




Summer 2015

Internship project

UC Berkeley Student Information Systems Replacement

AIDS Walk LA: Project Management Tool

What kind of tool could help event organizers manage their personnel and stay current on budget projections whether in the field or in the office?

The solution was a web application that permitted visual staff scheduling by event, generated a cost projection report, and compared costs and budgets across multiple events and campaigns.

I gained a lot of knowledge from this project. Primarily, I began developing a process for balancing features and complexity in enterprise-level software. I also had my first experience presenting and explaining my design work in front of a large group, and my first experience working as a designer for a client.




February 2015

Team Members: Allison Rowley, Michael Ni


Locavore: Farm to Fork, Made Easy

How could we nudge people to shop more often at farmers markets?

Our solution was a mobile app that makes locating a farmers market easy, no matter what situation you're in. It allows vendors to connect to interested shoppers, and inspires and educates users about their food. Those benefits help overcome some of the reasons why shoppers told us they weren't shopping at farmers markets as often as they’d like. The app nudges people to act in a way that’s more consistent with their self-identity, and encourages them to be better local citizens and community members.

This project was my first foray into interaction design and the user-centered design process, and served as an introduction in designing for behavior change.



Mobile APP

Summer 2013


Art Center College of Design

Team Members: David Elgas, Tiffany Hsu, Jessica Noble

Water Conservation Email System

Can a series of emails help utility users set and achieve goals related to water usage?

My solution leans heavily on BJ Fogg's behavior model. The series of emails helps utility users choose a goal, gives them assistance on achieving that goal, and provides regular triggers to remind users of their goal. The system includes alerts and status updates to hold people accountable to their pledges in a positive way. The system operates in a loop to encourage continued engagement and repeated goal-setting over time.

A big takeaway from this project was how designs should change over time and adapt to users to remain relevant and effective.



Email Marketing

March 2015

Client Design Exercise

The Geeks on the Front Lines

How can I create an engaging editorial magazine spread using only type?

Because my chosen article was about hackers, I wanted to create a conceptual design that harkened to computers and the hidden underworld of the internet. I chose to accomplish that through layering, the use of binary code as a textural element, and by deliberately obscuring portions of the design.

This project reflects my first experiences working closely with typography and appreciating typeforms as visual elements in and of themselves.



Visual Design

Fall 2013

Student Project

Art Center College of Design