Locavore: Farm to Fork, Made Easy
How could we nudge people to shop more often at farmers markets?
Our solution was a mobile app that makes locating a farmers market easy, no matter what situation you're in. It allows vendors to connect to interested shoppers, and inspires and educates users about their food. Those benefits help overcome some of the reasons why shoppers told us they weren't shopping at farmers markets as often as they’d like. The app nudges people to act in a way that’s more consistent with their self-identity, and encourages them to be better local citizens and community members.
This project was my first foray into interaction design and the user-centered design process, and served as an introduction in designing for behavior change.